Because every kid in the world deserves the best quality of education.

Client: Central Learning Asia Education (CLAE)


CLAE wants to pitch a byline article to Singaporean education bloggers.

This article was written to encourage more aspiring entrepreneurs to partner with CLAE as franchisees.

Case Study:

The project began with an internet search, narrowing down a list of Singaporean education bloggers.


This was immediately followed by thorough research, compiling and scrutinising for relevant education franchise content, from credible online sources. The research was submitted in bullet points format for the client's approval.  

Upon approval, further research was performed to elaborate on the existing points in the proposal.  The byline article was then written according to the points submitted, and was elaborated in greater depth. Footnotes were inserted with internet links for citation.


Once the article was completed and approved, we pitched the article via emails and Facebook messages to all Singaporean education bloggers.

Client: Jacob Moreton, Moreton's Institution for Greater Health (MIGH), Texas.

The client is the founder of a newly established university, Moreton's Institution for Greater Health (MIGH). A request was made to draft a corporate profile on behalf of the client to be uploaded onto MIGH's website.

Case Study: 

The writing style was written to convey a formal and professional tone of voice, whilst explaining the details about the client's career path, education, and achievements.

Client: New Education Enterprise (NEE)

The Managing Director of New Education Enterprise (NEE) was invited for an interview to discuss NEE's roles and plans in improving the quality of Malaysian education for the future generation. I assisted NEE by providing researching for hot topics on Malaysia's education industry and read up articles and news on Malaysia's Education Blueprint 2015 - 2025 to anticipate all possible questions from the interviewer. 

Case Study:

The anticipated questions were drafted based on current topics surrounding STEM, and current challenges experienced in Malaysian schools (both primary and secondary schools).

Client: Central Learning Asia Education (CLAE)

General Manager of CLAE, intends to increase the company's publicity in Kuala Lumpur, Malaysia.


Case Study:

A byline article was written and pitched to all local magazines, to promote CLAE education to Malaysian parents. Internet research was also conducted to target relevant media outlets for publishing.